Worthwhile wanted to launch a web site that was fresh and progressive; while staying professional enough to appeal to CEO’s and other decision-makers. Chris Rackley created the information architecture for the site, including a prototype via high-fidelity wire-frames. Chris worked closely with the content strategist and designer team to ensure clear communication and clean hand-offs. He then led the QA process at the end of the project to ensure an accurate representation of the architecture.
The new Worthwhile.com would see a rocky launch as far as search engine rankings were concerned. Chris analyzed and identified critical points for improvement, and would further optimize the site with new and update prototypes of pages. The site ultimate turned around from its traffic dip and leveled out. Worthwhile.com would go out to with a Gold Addy(R) award for Self-Promotion Design.